Emilio Pucci had a passion for women, a visionary sense of style, and an eye for color and design. With these talents, he created a fashion house unlike any other . By the early ’50s, his boutique on the isle of Capri was catering to wealthy sophisticates, heiresses, and movie stars buying his “Capri pants,” silk scarves, and lightweight separates . By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses, and by the mid-’60s, the label was synonymous with the gilded lifestyle of an international jet set . The Pucci story is a modern epic with its roots in renaissance Italy : the brand’s founder Emilio Pucci, Marchese di Barsento, was a charismatic aristocrat whose lineage extends back to the 15th century. It is a story of evolution: a family company that grew from one tiny store to an international brand. And finally, it is a tale of innovation: Pucci was one of the first brands to bear a logo , and a pioneer of diversification into interiors, athletic wear, and accessories . It introduced free-moving, lightweight fabrics, pop-art prints, and a new color palette into womenswear, and constantly pushed fabric and printing technologies. Featuring hundreds of photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation , this edition captures the breathtaking elegance and drama of a unique brand. Vanessa Friedman’s text places Emilio’s achievements in the context of fashion history and provides insight into the remarkable Pucci dynasty.