One of the original Mad Men, Herb Lubalin (1918–1981) was a giant of American design and typography whose passion for rebellion and innovation made him one of the most successful art directors of the 20th century and beyond. He is perhaps most recognized for his typeface Avant Garde, but his reach extended far and wide. A constant boundary breaker on both a visual and social level, he was a co-creator of the culture-shocking magazines Avant-Garde, Eros and Fact, and founder of the equally influential U&lc. Herb Lubalin: American Graphic Designer features hundreds of examples of Lubalin’s work and previously unseen photographs of him at work and play. Divided into sections on his work in advertising, typography and editorial, it also features an extensive biographical text by Adrian Shaughnessy that includes interviews with George Lois, Seymour Chwast, Alan Peckolick, Carl Fischer, Steven Heller and members of the Lubalin family. Produced in association with the Herb Lubalin Study Center at Cooper Union, New York, and with the active cooperation of the Lubalin family, this monograph is the definitive work on one of America’s most influential designers.