Norman Mailer’s essay, "Superman Comes to the Supermarket," published in Esquire magazine, is a remarkable piece that played a pivotal role in the 1960 presidential campaign. With his unique perspective, Mailer introduced readers to John F. Kennedy as not just a candidate, but an ‘existential hero’ poised to awaken America from a postwar slumber.

This thought-provoking piece coincided with a historic moment in television, as Kennedy faced off against Richard Nixon in the nation’s first televised presidential debate. Mailer argued that the power of television was instrumental in shaping public perception, asserting that his writing had a significant impact on Kennedy's election victory.

Accompanying Mailer’s essay is a stunning collection of 300 photographs that vividly capture both the campaign and Kennedy's family life. These images, taken by some of the foremost photojournalists of the time, provide a rich visual narrative that complements Mailer’s insightful commentary.

The book, published by Taschen, is not just a recounting of events; it is a cultural artifact that reflects the zeitgeist of the early 1960s. It invites readers to consider the intersection of media, politics, and personal identity during a transformative era in American history.

In essence, Mailer’s work is a celebration of JFK's charisma and the compelling narrative that surrounded his presidency. It challenges us to reflect on the role of storytelling in politics and remains a significant contribution to both literary and political discourse.

Norman Mailer. JFK. Superman Comes to the Supermarket

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