Renzo Rosso has always been a rule-breaker in the fashion world. Since launching Diesel in 1978, he has transformed denim from a mere utility into a powerful statement of attitude and individuality. With an unwavering vision, he crafted a brand that embodies rebellion and craftsmanship, forever changing the landscape of fashion.

Beyond Diesel, Rosso's influence extends to his role in OTB—“Only the Brave”—which encompasses a family of avant-garde brands such as Maison Margiela and Marni. This platform nurtures a community of creative thinkers who challenge norms and push the boundaries of style.

As Rosso approaches his seventieth birthday, his new book, SEVENTY: RENZO ROSSO, celebrates seventy pivotal moments that have defined his career and personal life. From iconic Diesel campaigns to his love for Venice, each chapter reflects his audacious spirit and commitment to sustainability, health, and philanthropy.

This coffee table book is not just a collection of images and events; it is a tribute to a life dedicated to inspiring others. Rosso’s journey serves as a reminder that fashion is more than what we wear—it is a mindset of audacity, innovation, and fearlessness.

View product