Since its inception in 1915, MOSCOT has been a cornerstone of New York City's Lower East Side, transitioning from a humble pushcart to a globally recognized authority in eyewear. This remarkable journey is not just about glasses; it’s about heritage, craftsmanship, and the deep connections that come with each pair.

Central to the MOSCOT story is the Moscot family, who have poured their hearts and souls into the brand for five generations. Each family member has contributed unique insights and innovations while maintaining core values of quality and personal service. As Zack Moscot, the 5th Generation Chief Designer, aptly states, wearing a pair of MOSCOT glasses is like wearing a slice of history.

The book, MOSCOT: New York City, Since 1915, beautifully encapsulates this legacy, featuring rare archival photographs and heartfelt stories that bring the brand's heritage to life. From iconic designs like The LEMTOSH frame to cultural moments captured on the silver screen, the narrative is rich with history and significance.

Witty commentary from writer Joel Stein and testimonials from fans, including actor Paul Rudd, add a personal touch, making the book a delightful read for anyone interested in eyewear, design, or the vibrant history of New York City.

As Zack Moscot emphasizes, this book is not just a collection of stunning visuals; it’s a celebration of everything that MOSCOT stands for—history, style, and an unwavering connection to the city that shaped it.

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