For the past fifty years, the Smiley face has been more than just a simple icon—it has become a cultural phenomenon. Originating from a happiness campaign in the French newspaper France Soir, Smiley was designed to draw attention to positive news stories. Over the decades, this cheerful symbol has evolved into a powerful movement that has significantly influenced how we share happiness.

Smiley's impact extends far beyond its initial intent. It has been integral to various social movements, music genres, and even popular culture. Through partnerships with leading brands, Smiley has embraced a feel-good philosophy, bringing its message to life through clothing, gifts, emoticons, and much more. It has inspired generations to express joy and has become synonymous with positivity.

In celebration of this incredible milestone, Smiley is proud to present a retrospective look at its journey with the book SMILEY: 50 YEARS OF GOOD NEWS. This captivating collection showcases significant collaborations and highlights moments in history that have given us reason to smile. It is a joyful tribute to the power of positivity and the enduring legacy of Smiley.

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