{"product_id":"43458-alfred-wertheimer-elvis-and-the-birth-of-rock-and-roll","title":"Alfred Wertheimer. Elvis and the Birth of Rock and Roll","description":"“Elvis who?” was photographer Alfred Wertheimer ’s response when, in early 1956 , RCA Victor asked him to photograph an up-and-coming crooner from Memphis. Little did Wertheimer know that this would be the job of his life: just 21 years old, Elvis Presley was—as we now know—about to become a legend. A fly on the wall in Presley's presence, Wertheimer took nearly 3,000 photographs of Elvis that year, creating a penetrating portrait of a man poised on the brink of superstardom. Extraordinary in its intimacy and unparalleled in its scope, Wertheimer's Elvis project immortalized a young man in the very process of making history . Elvis and the Birth of Rock and Roll collects Wertheimer’s most remarkable Elvis shots from that magical year, along with a selection of his historic 1958 pictures of the star being shipped off to an army base in Germany. Each chapter is illustrated with a poster by Hatch Show Print , one of the oldest letterpress print shops in America, which created many early Elvis posters in the 1950s.","brand":"Weaving The Planet | Taschen | Alliance","offers":[{"title":"Multilingual (English, French, German)","offer_id":53458108121301,"sku":"9783836583268","price":280000.0,"currency_code":"COP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6384\/7637\/files\/d958017bce8dca0fd9d283f8b44c9aa9.png?v=1773906204","url":"https:\/\/weavingtheplanet.com\/en\/products\/43458-alfred-wertheimer-elvis-and-the-birth-of-rock-and-roll","provider":"Weaving The Planet","version":"1.0","type":"link"}